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Belmar Gear
Belmar Gear





A limited selection of Belmar Gear is available at Taylor Hardware, on Main Street, and Eastern Lines Surf Shop, on Ocean Avenue in Belmar, New Jersey. 

THANK YOU to everyone who purchased from our online shop!  We love seeing you out wearing your Belmar Gear!  Currently, the online shop is taking a pause. However, Eastern Lines on Ocean Avenue and Taylor Hardware on Main Street in Belmar, NJ carry a limited supply of Official Belmar Gear.  The Belmar logo was created by artist, graphic designer, and Belmar resident, Suzanne Anan. The Belmar logo, which was unveiled after Hurricane Sandy in 2012, was part of an effort to move the town forward. The Belmar logo design was created to represent the ocean front as well as the marina. The Belmar logo consists of a cresting wave comprised of different shades of the sea; dark blue, cerulean blue, and light blue water. Underneath the wave is the term “BELMAR” in dark blue followed by its meaning of “Beautiful Sea.” The Belmar logo proudly reflects our lovely little one square mile shore town of Belmar, New Jersey. The Belmar logo was officially Registered with the U.S. Patent and Trademark Office in 2022.  Thank you for visiting!